PARSED CONTENT

The web page has the following on the homepage, "Only show RICS Regulated Firms." We viewed that the web site also said " Firms that come under RICS regulation are easy to spot as they use the words Regulated by RICS on their letterhead and other communication materials." It also said " Regulated firms must follow the RICS Rules of Conduct for Firms and are held to a higher standard in areas such as staff training, professional indemnity insurance, complaints handling and security of clients money. Only show RICS Regulated firms. The importance of getting an RICS Home Survey." The header had Surveyor as the highest ranking search term. This keyword is followed by Chartered Surveyor, Regulated, and Surveyor search which isn't as urgent as Surveyor. The other words they uses is Find a Surveyor. Surveying services is included and will not be seen by search parsers.